Make no mistake about it, these days it can be hard work getting website traffic. Building out email and ad campaigns consists of planning, design, copywriting and lots of time! With all the time involved, it can be frustrating to see campaign results of people who clicked through to your website, but that’s all they [...]
Establishing and reinforcing your reputation as an expert is an important component of marketing yourself and your practice. Your thought leadership offerings are powerful credibility building tools for prospects and customers, and the search engine algorithms love websites filled with fresh, information rich material. The tools for this work are plentiful with some combination of [...]
You’ve likely experienced this scenario. You’re browsing for something on your phone… maybe you’re trying to find a recipe for dinner or make an appointment and BAM, your whole browser screen gets flooded by a pop up! You desperately try to x it out, but it’s nearly impossible so you end up just leaving the [...]
Video is a powerful marketing tool. It has a long shelf life. It offers you an unrivaled opportunity to showcase your expertise and sparkling personality. And, it should be one of the most powerful brand building and thought leadership tools in your arsenal. However, for too many professionals, it is a complete nightmare. It certainly [...]
Facebook is a great tool to help grow your business. The first step in harnessing its power is by building an optimized Facebook business page. Then you can begin tapping into its user base and targeting your ideal client. With the right strategy and action plan, Facebook can become a powerful tool in connecting with [...]
Statistics show optimized videos are 53 times more likely to receive an organic first-page ranking than your website alone. If that statistic doesn’t convince you online videos are necessary for your business, consider the fact that videos allow you to showcase what differentiates you from your competitors. If you know you do something better than [...]
There’s no doubt that Pinterest is generating considerable amounts of referral traffic for businesses. Many people were using Pinterest for business by finding ways around the settings meant for personal users, but now Pinterest is officially opened up to the business world. This is a great opportunity for brands that have been waiting to join [...]
