Seven Simple Ideas to Help Jump-Start Your Content Creation Process

Establishing and reinforcing your reputation as an expert is an important component of marketing yourself and your practice. Your thought leadership offerings are powerful credibility building tools for prospects and customers, and the search engine algorithms love websites filled with fresh, information rich material. The tools for this work are plentiful with some combination of [...]

By | 2017-02-24T22:09:38+00:00 February 23rd, 2017|Internet Marketing, Social Media, Thought Leadership, Video Marketing|Comments Off on Seven Simple Ideas to Help Jump-Start Your Content Creation Process

The Agony and Necessity of Mastering Video

Video is a powerful marketing tool. It has a long shelf life. It offers you an unrivaled opportunity to showcase your expertise and sparkling personality. And, it should be one of the most powerful brand building and thought leadership tools in your arsenal. However, for too many professionals, it is a complete nightmare. It certainly [...]

By | 2017-01-12T15:35:15+00:00 November 14th, 2016|Video Marketing|Comments Off on The Agony and Necessity of Mastering Video

Videos Help You Stand Out From Your Competitors

Statistics show optimized videos are 53 times more likely to receive an organic first-page ranking than your website alone.  If that statistic doesn’t convince you online videos are necessary for your business, consider the fact that videos allow you to showcase what differentiates you from your competitors. If you know you do something better than [...]

By | 2017-01-12T15:35:15+00:00 November 11th, 2016|Video Marketing|Comments Off on Videos Help You Stand Out From Your Competitors